GOODYEAR 400 🏆 THROWBACK RACE SIGNAGE & PROMO
GOODYEAR 400 🏆 THROWBACK RACE SIGNAGE & PROMO
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Every year NASCAR brings out vintage cars for a fan favorite "throwback race" at the Darlington track. For the first time, GOODYEAR was sponsoring it.
Keeping the theme going, we threw back custom posters, event signage, logos, digital and more.
Credits: Jessica Zalaznick, Bill Bayne
IN HONOR OF GOODYEAR SPONSORING THE NASCAR THROWBACK RACE
we designed limited edition throwback posters inspired by Goodyear ads from the 40s, 50s, 60s & 70s
THEY BECAME “THROWBACK KEEPSAKES” IN THE GOODYEAR 400 SWEEPSTAKES
(Later they would be framed as collections for C-Suite offices)
OUR 1940’S LOOK WAS ALSO THE BASE EVENT SIGNAGE
welcoming 47,000 excited fans to the track on race day.
WE PULLED THE LOOK THROUGH DIGITAL…
…AND EVEN DESIGNED A SWEET RACE LOGO FEATURING THE FAMOUS TRACK
THEN WE MADE A HYPE VIDEO TO KICK THE RACE OFF ONLINE & AT THE TRACK
…AND A TIKTOK LENS THAT LET YOU WEAR DIGITAL SWAG AND FLY THE BLIMP OVER YOUR HEAD
See it all here: