GSD&M - We had tons of fun creating this little social campaign for grocery chain Food Lion (and Johnsonville). We shot it in the backyard of GSD&M in front of the agency's best hedge. The goal? Get Food Lion shoppers totally stoked about the previously created Bratsgiving holiday! OK, and to increase sausage sales. It worked, helping boost in-store sales of Johnsonville sausages by 14%.
CD/Writer: Rick Abbott; CD/Art Director: Tiff McKee; Director: E.J. Enriquez; Post Production: Marshall Lewis