TOY NY – I loved working on year two of Toy's "Elf Yourself" campaign. We worked with EVB to create a new, improved holiday site which allowed visitors to personalize up to 4 dancing elves (3 more than the year before. Minds were blown!), each moving in their own personal style to the same choreographed dance. Yes, that's my elf'd self, there in the front. We also launched a companion site called "Scrooge Yourself" where you could put your face on the body of a curmudgeony old dancing Scrooge. It was quite hilarious.
Here it is on Creativity Online.
And here it is on the non Ad-Person news: