100 Ways to Make Magic

JWT NY – "The magic of Macy's" is a phrase that the store has embraced for many years, but Macy's wanted help instilling the idea of "making magic" in their employees. We created an employee handbook that provides tips that work across all departments, helping each employee aspire to greatness. Of course, since it's about "magic", we included fun interactive surprises and kept the design simple and inspiring. A copy has been given to each of Macy's 160,000+ employees.

There were a lot of pages to be created by our team (100 or so!). My partner and I were responsible for the concepts, content and art direction of the pages above.


CW: Rick Abbott, CDs: Matt McDonald + Lea Ladera