JWT NY – We thought, "Wouldn't it be nice to consult Diddy before buying a jacket? Or chat with Martha Stewart before spending $300 on a mixer?". So we came up with Macy's Backstage Pass.

Content is accessible via QR codes living throughout Macy's 800+ locations, offering shoppers instant access to tips and inspiration from celebrity designers.

And I got to design the neato Q-staR code (get it?) which got made into super cool light-up hangy signs.

...