Source – https://vimeo.com/16574134
TOY NY – I loved working on NYC's family-owned J&R Electronics. The home-grown store with anything and everything electronic. We created a collection of local TV spots (and memorable OOH) that celebrated the store for what it was and still is: A truly "only in New York" shopping experience.
Director: Sam Cadman, CD: Ari Merkin, CWs: Ari Merkin + Roman Tsukerman, AD: Me
Here it is in/on Communication Arts.