THE JET BLUE FLYERS COLLECTION – JWT NY
During the 2009 holiday season, I was part of the awesome team that launched THE FLYER'S COLLECTION, a high-end line of (fake) products that make flying other airlines a bit more JetBlue-ish. We launched the campaign on Facebook, distributed catalogs in newspapers and in town cars headed to the airports, and even opened a pop-up store in the Meatpacking District. I helped with art direction of the catalog, label designs for products (Specifically Bad Flight Eraser and Leather in a Jar!), decals and signage for the pop up store, and was responsible along with my partner for producing the case study.