PUNCH!: Direct Mail Promo Piece

WALRUS NY – Stuff's about to get weird! For the launch of it's pop culture/satire app called "Culture Shelf" (sadly now defunct), Punch! asked us to create a promo piece they could send out to the press. The answer was a deck of cards called "Culture Shelf or Lover" which showed off the new app in an unexpected and lo-fi way. Simply guess if the hand you see is touching the iPad app OR a sexy lover, then flip to find out. We shot this in-house, and I got to touch the body parts of many strangers.

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AD: Me, CW: Mike Lee, Photographer: Emily VanTassel